Sunday, May 24, 2020

A Degree In Mechanical Engineering - Free Essay Example

Sample details Pages: 5 Words: 1469 Downloads: 10 Date added: 2019/08/08 Category Engineering Essay Level High school Tags: Mechanical Engineering Essay Did you like this example? Mechanical engineering is by far the broadest of the engineering disciplines. Which helps explain why it is the most enrolled discipline at Auburn University, with a total of 957 students currently in the college of mechanical engineering (Auburn.edu). So. Don’t waste time! Our writers will create an original "A Degree In Mechanical Engineering" essay for you Create order with it being the most popular branch of engineering at Auburn, and the most broad, one might wonder what mechanical engineers do that is pulling all these future engineers to it. Mechanical engineers, shockingly, work and design to manufacture small components of mechanical machinery, and also that of large systems (What is Mechanical Engineering?). However, mechanical engineers are much more than a car mechanic, what some might think of when they hear mechanical engineering, rather they are much more than that; while mechanical engineers can work on cars and engineers, much like a car mechanic, the bigger role they play is taking an idea or product from the drawing board and bringing it to life for commercial production (What is Mechanical Engineering?).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Systems that mechanical engineers might touch are those that typically deal with: motion, structures, force dynamics, energy and thermal systems, and even material structures (Introduction to Mechanical Engineering at Auburn University); although, mechanical engineers are not limited to those work areas or fields of study. In general, those who obtain a degree in mechanical engineering, work to design machines that produce power. These machines vary, but are not limited to, electric generators, internal and external combustion enginesthis includes the work done by steam or gas-powered turbinesalong with machines that consume power, such as households appliances and elevators (Mechanical Engineers).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A degree in engineering is very lucrative if you are in it for the money, although that should not be the main reason one might seek a career in engineering. Mechanical engineers can expect to have a starting salary of around 40 thousand dollars, and in due time, they can look at making about 115 thousand dollars a year (Mechanical Engineer Salary). The average person graduating with a degree in mechanical engineering is looking at earning about 78 thousand dollars a year (Mechanical Engineer Salary). While this mechanical engineering is not the highest paid engineering discipline, petroleum engineers is the most lucrative discipline with a starting salary of 75 thousand dollars, they are the second largest branch of engineering that is currently employed in the united states (The Most In-Demand Engineering Jobs).   So, if one is looking for a job straight out of college, and using that as a determinant in which discipline they choose, mechanical engine ering can make that happen. With there are currently being around 264,000 mechanical engineers employed, as of 2014 (The Most In-Demand Engineering Jobs).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   While pursuing a degree in mechanical engineering from Auburn University, there are a multitude of interest and areas of focus inside the major. Areas of focus and interest include, but are not limited, are design and manufacturing, measurements: fluid mechanics, stresses and strains, motion and deformation, controlsGAVLAB, and HVACheating, ventilation, and air conditioning (Intro to Mech). In order to pursue these areas of interest inside Auburns Mechanical Engineering major, one must make their way to Auburns Samuel Ginn College of Engineering, and more specifically the Shelby Center for Engineering Technology and Wiggins Hall (Auburn.edu). The Shelby Center and Wiggins hall is where the Mechanical Engineering program at Auburn is centered, and where most of your classes inside the major will be held, not including pre-mechanical. Undergraduate teaching labs and facilitates can be found at Auburns Advanced Engineering Research Lab (Auburn.edu). The stud ent to faculty ratio of Auburns Mechanical Engineering program is around 3 to 1, students to faculty (Auburn.edu). There is a total of 50 faculty members in the college, with 33 tenured staff, 31 full time teaching (Auburn.edu). With such a great ratio of students to faculty, once in the college of Mechanical Engineering, students can expect hands on instruction with plenty of opportunities to work with faculty one on one. This allows for faculty to really get to know the undergraduates and thus creating a more personable and encouraging work environment. Being able to work with faculty so closely while studying undergraduate, opens the door for multiple opportunities to conduct research with such faculty members. The research conducted inside the college of Mechanical Engineering is centered around four main technical topics: Thermal Sciences, Design and Manufacturing, System Dynamics and Controls, and Mechanics (Research and Outreach). Students often apply for positions to conduct research with faculty, but with the student to faculty ratio being what it is, faculty can often ask students to help them in their research, since they get to know the students so well in classes.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The curriculum for any discipline of engineering at Auburn is quite tough and rigorous. Before entering the college of ones choose, they must first complete all the perquisite coursesfocused on math and science. In order to enter Auburns Mechanical Engineering school, one must pass multiple math classes- including all three calculuss, linear differential equations, and topics in linear algebra- and multiple science classesincluding Engineering Physics 1 and 2 and Fundamentals of Chemistry (Curriculum in Mechanical Engineering). Once one has completed all their prerequisite classes, they are then able to move into the college of Mechanical Engineering. Once in the college, they will take classes such as: Statics and Dynamics, Kinematics and Dynamics of Machines, Fluid Mechanics, Thermodynamics, System Dynamics and Controls, and many more (Curriculum). Undergraduate students are also required to complete a senior design sequence in which four cross-discipli nary teams must work together to design and create vehicles that compete in endurance and speed-based races (Ongoing Student Projects). One senior design team of Auburns is the SOL solar car team, every year this team participates in cross-country races against students from other schools (Ongoing). The senior design sequence consists of student teams that work to develop industry-sponsored design solutions to problems engineers are facing in the real world today (Samuel Ginn Mechanical Engineering).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The student engagement in the college of Mechanical Engineering is very high and comes with a multitude of options to choose from. With the mechanical engineering department focusing its research on Thermal Sciences, Design and Manufacturing, System Dynamics and Controls, and Mechanicsthere are plenty of opportunities for students to engage and help conduct research with its faculty (Research and Outreach). If a student is seeking to conduct research with a faculty member, one can often ask them if there is any research they are working on at the time, or they can go to Faculty Directory on Aubrn.edu for more information about current research performed by Mechanical Engineering faculty (Research and Outreach). There is also the possibility that faculty might ask students directly to help them with research, as mentioned before.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Auburns Mechanical Engineering major also hosts a number of student teams that compete on the regional, national and international scale (Ongoing). One of these student teams is the SOL solar car team, as mentioned before, as well as two SAE Mini Baja all-terrain vehicle teams. The SAE Mini Baja teams work to design and build an off-road racing car each year, in an attempt to find the perfect balance of strength, speed and endurance (Welcome to Auburn Off Road). Every year the SAE Mini Baja team builds a car, capable of maneuvering over rough terrain and even water, and takes it to competition where their builds are tested for adaptability, skill, stamina, and the engineering ability of the team (Welcome to). These off road vehicles are designed by students, built by students -with help from corporate partners and private citizens- and raced at competitions by students (Welcome to). Auburns Mechanical Engineering students also have a Formula SAE team, whi ch is much like the SAE Mini Baja team, where students design and build cars similar to that of Formula 1 and IndyCars and race them at competitions nationwide (Auburn University Formula SAE).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Mechanical Engineering Department at Auburn has many study areas and computer labs opened to students in the college. There are currently eight computer labs that can be used by students, staff and faculty from every engineering discipline (Computer Labs). These computer labs are open all hours of the day, every day of the week that classes are in session. In addition to the eight computer labs, there are 20 department labs that house workstations for students within that particular department (Computer Labs). Students in Auburns Mechanical Engineering major are advised by Dr. Sushil Bhavnanu (Academic Advising). Prior to entering the college of Mechanical Engineering, students will be advised by Belinda Marable who deals with pre-mechanical engineering students (Meet Our Staff).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Auburns Mechanical Engineering departments hosts a number of professional societies and clubs inside the major. The professional societies include: American Society of Mechanical Engineers (ASME), Society of Automotive Engineers (SAE), Society of Tribologists and Lubrication Engineers (STLE), and the American Society of Heating, Refrigeration and Air Conditioning Engineers (ASHRAE) (Introduction to).

Wednesday, May 13, 2020

Essay on Is there Anything to Justify Suicide - 850 Words

The definition of suicide is the act of killing oneself. Per data collected by the American Association of Suc 2010 Final Data Report , there is an average of one person every 13.7 minutes that commits suicide and that suicide was the 10th leading cause of death in the United States at the time of the reports compilation. With studies proving suicide to be such a viable option for some, there arise the questions of morality concerning suicide. Is it ever an acceptable course of action? If so, under what circumstances might suicide be considered reasonable? Are there circumstances where the act of killing oneself is justifiable? Does one’s position in society or religious background determine the validity in one’s belief’s on†¦show more content†¦Col. Westhusing was said to have been extremely intelligent and highly intellectual even referred to as â€Å"straight an arrow as you would possibly find†. His family considered him to be very loving father and husband. Col. Westhusing was also reported as being a devout Catholic Having discovered wrong-doings in a department that he ( Col. Westhusing ) oversaw , he was so overcome with disappointment and shame at having been even associated with such corruption that in his suicide note he said â€Å" I came to serve honorably and feel dishonored â€Å" even stating that he felt â€Å"sullied†. Although Col. Westhusing’s friends, colleagues and family noted a decline in his moods, and that his mental health appeared to be unstable at times as well, apparently no one deemed him capable of ending his own life. How does a man who lived his life based on the practices of duty, honor and integrity along with a strong religious background come to the conclusion that the only way to uphold or maintain his dignity and honor is to commit suicide? This question is reflected upon by journalist Lindsay Beyerstein in a blog written on Col. Ted Westhusing’s suicide in 2005. Ms. Beyerstein conveys praise and admiration for Col. Westhus ings strong ethical beliefs as well as his willingness to die before accepting or livingShow MoreRelatedInferno: Pier Delle Vigne and Guido Da Montefeltro1372 Words   |  6 PagesVirgil and Dante encounter, all try to justify their sin and they indirectly ask for pity. Here is where Dante the poem leaves the decision up to the reader, whether or not the punishment fits the sinner and the sin and whether or not they deserve pity. Two characters that Virgil and Dante encounter are Pier delle Vigne and Guido da Montefeltro. Pier delle Vigne was a famous Chancellor of the Emperor Frederick II, he is in hell because he committed suicide after being accused of treason. Guido daRead MoreTerror Of The Mind Of God1717 Words   |  7 PagesColumbia. His friend actually killed a abortion doctor and Bray was defending him. His friend Rev. Paul Hill tried to justify his killing by quoting Psalm 91. It says that â€Å"You will not be afraid of the terror by night or of the arrows that flies b y day. He says that his acts were biblically approved. He measured his choice of right or wrong by the Bible. Bray also tried to justify him by saying â€Å" there is a difference between taking a retired abortionist and executing him,and killing a practicingRead MoreEthical Theory : The Philosophical Study Of Morality Essay1511 Words   |  7 PagesMoral subjectivism claims that it is up to an individual and has no external truth. Metaethics is very important for making moral judgments in controversial issues such are Euthanasia. In regards to Euthanasia, the Christian worldview says that any suicide in any form is morally wrong. Euthanasia can come in a few of different forms: Involuntary where a patient does not want to die, non-voluntary where a patient cannot make the decision, voluntary has two different forms where a patient refuses treatmentRead More Euthanasia Essay: The Hemlock Society and Assisted Suicide1080 Words   |  5 Pages Hemlock Society, Euthanasia and Assisted Suicide nbsp; Dori Zook, Hemlock Society public relations director, claims that Hemlock supports legalization of physician- assisted death only in cases of terminal illness. And Hemlocks website asserts that the Society favors physician-assisted suicide strictly for someone who is already in the dying process. But there is a glaring discrepancy between this official stance and what prominent members of Hemlock have said and done. nbsp; ForRead MorePolitical Time vs. Ordinary Time1232 Words   |  5 Pagesgovernment to deal directly with the PFLP in order to work out a solution. This in turn gave rise to the newly established form of international terrorism that is still in use today. Describe how a member of a religious terrorist group can justify violence and the killing of innocent civilians in order to promote the advancement of his or her group. Pretend for a short time that you are a member of the group, and attempting to convince someone to join you. The members of a â€Å"religious† terroristRead MoreAssisted Suicide Should Be Legal986 Words   |  4 Pagesphysician assisted suicide should be legal I all fifty states because people should be able to determine when they are ready to end their life, but only in certain limited circumstances. Physician assisted suicide, also known as PAS, is suicide committed with the help of a physician. Another name for assisted suicide is euthanasia, which is the painless killing of a patient suffering from an incurable and painful disease or in an irreversible coma. Euthanasia is different from assisted suicide because theRead MoreThe Debate Over Euthanasia And Physician Assisted Suicide Essay1441 Words   |  6 Pages Legalization of Euthanasia in the United States The debate over Euthanasia and Physician Assisted Suicide is becoming progressively complicated as doctors develop a better understanding of its purpose and usefulness. Euthanasia, a Greek term meaning â€Å"good death† and it can portray as a killing of a patient who chooses to take this course of action by applying, administrating, and enduring a procedure to terminate their life (Euthanasia Debate). Prescribed when a patient is in intense pain or sufferingRead MorePhysician-Assisted Suicide: Right or Wrong?1053 Words   |  4 PagesPhysician-Assisted Suicide Physician-assisted suicide occurs when a physician helps in the requested death of a voluntary patient (Smith, 2012). In most cases, the patient is terminally ill. A recent study revealed that pain or unbearable pain is not a major motivating factor for the request (Foley et al, 2001). Rather, the motivating factors are the effects of illness, the patients sense of self, and fears about the future. Methods used in conducting physician-assisted suicide or PAS include administeringRead More Soldier Suicide as Political Statement Essay1218 Words   |  5 PagesSoldier Suicide as Political Statement At least twenty-nine U.S. soldiers stationed in Iraq and Kuwait committed suicide between March 2003 and March 2004. Even the Pentagon considers this an alarmingly high suicide rate. It lead the military to commission a morale poll to be completed by Stars Stripes (August 2003) and to send in a special mental health advisory team to assess the situation. In April 2004, military officials reported the teams conclusion: while the suicide rateRead MoreThe Individuals Right to Suicide Essay929 Words   |  4 PagesThe Individuals Right to Suicide In this article I hope to demonstrate the individual’s right to suicide. I will argue that a person’s freedom gives them the right to commit suicide, and by refuting religion and defeating the opposing views I hope to validate my conclusion. I also hope to address the reader with enough information as to not leave any room for â€Å"gray areas† in the final analysis. In the western world, suicide is taboo. While it would be easy to attribute this to Christianity

Wednesday, May 6, 2020

Good Relationships Free Essays

Good Relationships Many people have different prospective on good relationships. Relationships are not just two people who are in love and are married. A relationship can be shared between parents and child, best friends, and couples. We will write a custom essay sample on Good Relationships or any similar topic only for you Order Now To have an understanding or good relationship there should be trust, good communication, and respect. Trust is a key ingredient in building a good relationship. Loyalty and honesty fall into the trust category; they play a huge part in trust. Trust is something that has to be earned in any relationship. It takes time to build trust; it is not given to anyone overnight it has to be earned overtime. Many people do not know that communication plays the biggest part in a relationship. Not having communication in a relationship can be a huge problem. It can lead to a lot of misunderstanding. In order to have a healthy relationship, there must be communication. Talking your problems or situations out will resolve many issues and conflicts. For example to resolve most of the issue try spending a day together, going out, or having a dinner. In communicating you have to listen and get an understanding for one another. Respect is what we extend understanding to another person. In any relationship respect should be extended. If respect is not shown, or a lack of respect is given in the relationship; it should be bought to a discussion, and made clear. Effective communication, trusting each other, and having or giving respect are the main keys in building a good and effective relationship. If you are having problems in your relationship look at the three keys and ask yourself if any are ineffective, or needs to be worked on more. If yes, then work toward trying to change and fix the problem and to eliminate whatever the situation maybe. In building and rerouting your relationship keep these keys in mind. You will be sure to have a great relationship. How to cite Good Relationships, Essay examples

Monday, May 4, 2020

Background to the British Steel Industry

Question: Briefly provide background to the British steel industry as well as some references to the global steel industry. Answer: Background of British Steel Industry The British steel industry was formed in 1967, when the labor government nationalized the 14 biggest producer of steel. During the period of 1970 to 1984, the demand of steel in global market was very low. However, the production of steel was very high on that time. Therefore, a high production and low demand prevented the steel manufacturer from conducting sustainable business. As a result, different companies started cost deduction process. In this process companies reduces the workforce from 142,000 to 52,000. In 1988, British steel converted as privet by the government after the stock market crash (Forsgren and Johanson 2014). After a sudden crash in stock market, different plan of steel manufacturing announced closer and therefore, 1,800 people lost their job. It affects the overall economy of the country drastically. There are several factors, which are preventing the steel industry to conduct sustainable business. High electricity charge, costly policies of climate change and global competitiveness are the reason behind the massive failure of British steel industry. The strategy of China steel industry was to provide products in low cost for grabbing a strong market position in global market (Drogendijk and Martn 2015). British steel industry was unable to increase market demand due to high product price in contrast with China steel companies. The demand of steel in Britain market has fallen by 1.7% in 2015 and again it rises by 0.7% in 2016. However, the demand has not reached to the pre-financial crash level. Therefore, the British steel industry is facing various troubles in terms of business sustain ability. Reference list Drogendijk, R. and Martn, O.M., 2015. Relevant dimensions and contextual weights of distance in international business decisions: Evidence from Spanish and Chinese outward FDI.International Business Review,24(1), pp.133-147 Forsgren, M. and Johanson, J., 2014.Managing networks in international business. Routl

Sunday, March 29, 2020

King Essays - Cornish People, Holy Grail, Arthurian Legend

King Arthur If the name of King Arthur is mentioned, I suppose what comes to mind is not so much one person as a whole array of characters and themes, a montage so to speak. Of course we do think first of the King, the magnificent monarch of a glorified or idealized medieval realm. But we think also of his Queen, of the fair and wayward Guinevere, we think of his enchanter, Merlin, who presided over his birth, who set him on the throne, who established him there in the early and travelled days of his reign. There were the knights of the Round Table, vowed to the highest ideals of chivalry, and the greatest of them, Sir Lancelot, who, of course, has a tragic love affair with the Queen. There is another great love story, that of Tristan and Isolde, the theme of Wagner's Opera. We think of the place where these people assembled, Camelot, Arthur's magnificent, personal castle and capital and then, there are stranger things; the story of the quest for the Holy Grail, giving a spiritual dimension to the whole story and there is magic. Not only the magic of Merlin but the magic also of his strange, ambiguous student, the women, the enchantress, Morgan LaFay. And at the end is the tragedy of Arthur's downfall, his passing away at the isle of Avalon and another mystery that we do not know what really happened to him that he was said to be immortal, that one day he would return and restore the golden age in his country. Now, of course, this is all a realm of the imagination conceived by great authors in the middle ages and put in medieval garb. But perhaps few people realize what a very great realm of the imagination it is, how vast a literature this has been. In the middle ages this was the great theme of creative writing in poetry and prose. Not only in England, but preeminently in France and in Germany there were romances of Arthur. In fact, in every language of Christendom at that time. I suppose, the version we know best is the one that was composed in the 15th century. This is the great English version of the story, compiled out of earlier versions by the creative genius of a rather mysterious and cryptic figure, the knight, Sir Thomas Malory. But the story doesn't end there. The whole thing revives in the time of Queen Victoria, with Tennyson's "Idylls of the King." As a result of this great work on the Arthurian Cycle by England's Poet Laureate, the story became known to everybody. Other poems, novels and plays in our own time, and almost a rebirth of it yet again in T. H. White's novels, "The Sword and the Stone" and "The Once and Future King" and other plays and musicals and films based on these works. There are Rosemary Sutcliff, Mary Stewart, Marian Bradley, Pat Godwin and others, who have gone off on another line and tried to imagine the Britain of King Arthur as it might really have been. What I have personally been most concerned with is the background of all this, and the question, "where did it come from originally?" It's a very obvious thing to ask the straight question, "did King Arthur exist?" And in fact you cannot give a straight answer to that question; yes and no are both wrong. There were other great historical figures who became the heros of medieval legends, such as Alexander the Great and Charlemagne. We know that they existed and if somebody asks whether they did, we can say "yes" directly because we have reliable, historical records of them. But with Arthur, it is rather more difficult because the emphasis really is all on the legend, the romance. If we say "yes," that would imply that this magnificent medieval monarch existed and reigned, at some time or other, in his glorified medieval court as described as by Malory, Tennyson and the romances. Of course, he didn't. There is no such person as King Arthur, in that sense; it's quite an impossible idea. So we cannot say "yes," directly, but to say "no" is also misleading because that implies that he is completely fictitious, that he was all made up in the middle ages when these stories were first told, and that there is no sort of background or original person behind the stories, at all. That, too, is misleading. This is a puzzle, a very difficult question. The

Saturday, March 7, 2020

the man essays

the man essays touch at the site of the shot. This is a normal reaction to the medicine. You have a high temperature. Pain in the wound gets worse and won't stop. You have signs of infection (redness, swelling, pus, a bad smell, or red streaks leading from the wound). You have numbness or swelling below the wound, or you cannot move the joint below the wound. deadly poison. Slade was known to evaporate alcohol from everyones barrels, so when he had the chance to steal some of Mr. Baumers, he did, dying a foolish death. There is no way Mr.Baumer should be blamed for this foolish act that Slade caused, due to him only wanting to clean his barrels with wood alcohol. If I was empty-headed as Slade and went around evaporating alcohol and died, I would be the one for the blame! If it wasnt for brainless people like Slade in the world today, we wouldnt be in this courtroom right now. In conclusion, it all comes down to the fact that Slade did it to himself by going into Mr. Baumers property and stealing his alcohol. It doesnt matter how many reasons there are that Mr. Baumer wanted to kill him, it wouldnt have even mattered if he gave him a death threat. Once again I say this again, it matters that Slade was the one that came into his property and drank the whiskey. Also there is no evidence that Mr. Baumer murdered this man of disgust.. So what can the plaintiff prove Now I rest my case. Im sure that my explanations have surely been enough to prove Mr. Baumers innocence. If he found guilty of a crime he did not commit, then an innocent man will be locked up behind bars for a long time. He would be sitting in his cell suffering and wondering what he did to deserve such pain. Then all of you jury would have guilt inside your souls haunting you in your sleep and day. Im sure ...

Wednesday, February 19, 2020

Marketing Management in a Global Economy Essay Example | Topics and Well Written Essays - 1250 words

Marketing Management in a Global Economy - Essay Example When dealing with place, the company needs to ask where the buyer will search for the product, how the client will access the correct distribution channels, if they need to use a sales force, and what the competitors do that an individual can learn. For the pricing section of the marketing mix, the company requires to determine what the product’s value is to the client. Whether there is an established price point for services or products in the area, whether the client price is sensitive enough to give one an extra market share with a small price decrease, and how the company’s price compares with the competitors (Doole & Robin, 2008). When it comes to promotion, the company discerns when and where they can get their marketing measures across to their target market, how they can reach their audience via radio, press, or billboards, what time is best to carry their promotion, and whether any environmental issue dictates the marketing launch’s timing. The company a lso needs to determine how its competitors carry out its promotion. 2. Define Value Chain, and give an example of a company that utilizes a Value Chain Delivery Network, further cite the success rate of their value chain network. The concept of the â€Å"value chain†, owes its existence to Michael Porter, a management guru. Value chain refers to the sequential group of support and primary activities, which an enterprise carries out to turn various inputs into outputs that benefit its external customers (Doole & Robin, 2008). Various companies worldwide utilize value chain analysis, although the information shared about it is minimal because knowledge of one’s Value Chain Analysis means loss of competitive advantage. The profit wars have now moved to the supply chain arena with the VCA model now used for modeling across top clients like Target Stores, which utilize various kinds of services in the various quantities. Through the aid of some analytics, the companyâ€℠¢s logistics department can utilize the data for engagement with the customer and search for an optimal supply chain scenario. Toyota Motors is an example of a company that utilizes an integrated value-chain delivery network. Toyota manufactures its automotives via the TPS system, which puts emphasis on a lean system of manufacturing. This system was created to improve the cars’ quality, with the clients also being able to order the cars efficiently and quickly. Toyota Motors possesses an integrated system, known as TPS, in its production process. This system portends various advantages for the company’s production system. This ranges from Human Resource management to its products. This is further evidenced, in the fourteen principles, to which Toyota holds dear, including the quality of service, the efficiency of the production process, in addition with the quality of, the final product. This has allowed Toyota to become the biggest automotive company in the world bec ause of lean management that can be derived from a value chain delivery network. The system allows the company to deliver cars as fast and efficient as possible. 3. What is MIS (from a marketing point of view) and how does it affect the marketing research process? MIS is a system of communications, documents, procedures, and equipment that collects,